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Why Digital Marketing?

20 Lakhs Jobs by 2020: Demand is high but there is a huge skill-gap


Digital marketing is in huge demand however, it is yet to become a mainstream subject for students at the graduate and postgraduate level. This has led to a huge gap of skilled experts who can be job-ready from day one. This also means, if you enter the digital marketing now, you will be in the demand spotlight. Advanto Software has come up with the solution for you and has built its program to give you an end-to-end career support, right from skill-based training to job assistance. We prepare you to be job-ready from day one.

Key Features of Program

12 Certifications
30+ Modules
140+ Hours
IIM Trainer & Ex Simplilearn Trainer with 8yr exp
Classroom & Online Training
Projects on Live Campaign
100% placement calls Guarantee till you get placed
Flexible Timings
Resume Building, Mock Interviews and linkedin profile building

Duration

2 Months

Eligibility

Any Graduate (BE/B.Tech, BSC, BCA, BCS, BCOM, BBA)
Any Postgraduate (PG Diploma, PGDM, MBA & equivalent Course)

Course Content

  • Basics of Advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Digital media marketing platforms
  • Digital Marketing trends in last 5 years
  • Types of Websites and CMS Tools
  • Website planning
  • Understanding Internet and web servers
  • Understanding domain name and domain extensions
  • What is web server and web hosting
  • How search engines operate
  • How people interact with search engines
  • Types Of Search Engine Success Factors
  • Content & Search Engine Success Factors
  • Site Architecture & Search Engine Success Factors
  • HTML Code & Search Engine Success Factors
  • Trust, Authority, Identity & Search Rankings
  • Link Building & Ranking In Search Engines
  • Personalization & Search Engine Rankings
  • Social Media & Ranking In Search Results
  • Violations & Search Engine Spam Penalties
  • myths and misconceptions about search enginess
  • Search appearance
  • Structure Data
  • Html Improvements
  • Data Highlighter
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Google AdWords - Search + Display + Shopping + Video + Mobile App
  • Google search Ads
  • Goggle account setup
  • Interface tour and billing setting
  • Account structure
  • Campaign setting
  • Keyword match setup and Ad Guidelines

  • What is Display Advertising + Shpoing Ads
  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign Bidding Strategies
  • Targeting option in Display Network
  • Calculating ROI

  • You Tube Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign

  • Conversion
  • What Is Conversion?
  • Importance Of Conversion Tracking?
  • Implementation Of Conversion Tracking
  • Result Analysis In Conversion Tracking

  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

  • What Is Remarketing?
  • Benefits Of Remarketing Strategy
  • Manual Remarketing Vs Dynamic Remarketing
  • How to Build Remarketing List?
  • Step By Step Remarketing Campaign
  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Interface tour of Google Analytics
  • General Tools in Analytics Real-time Reports
  • Settings in Analytics
  • Analysis of SEM reports
  • Analysis of sources, campaigns & mediums

  • FILTERS & ADVANCED SEGMENTS
  • Key performance indicator
  • Ad versions
  • Site content optimization
  • Ecommerce tracking

  • GOALS & CONVERSIONS
  • Overview of goals and funnels
  • Setting up goals
  • Over view of site search
  • Event tracking
  • Linking with AdWords
  • AdWords metrics

  • REPORTS INTERFACE
  • Introduction to reports
  • Discuss interface features
  • Customizing Dashboards
  • Exporting & saving reports
  • Custom reporting and Emailing reports
  • SOCIAL MEDIA Basics
  • What is social media
  • How it works – example of social media sites
  • Latest stats and trends about social media
  • KWhy businesses need it / benefits of social media
  • Overview of most popular social media platforms

  • FACEBOOK
  • Orientation to Facebook brand pages
  • Building a Facebook strategy
  • Edge Rank algorithm/FB apps
  • Facebook advertising
  • Types of Facebook ads
  • Optimizing ad copy & targeting
  • Relevant case studies

  • LINKEDIN FOR BRANDING
  • Why LinkedIn
  • Company pages
  • Groups / Q & A
  • Using Quora for thought leadership
  • Case studies & best practices

  • TWITTER
  • Introduction to Twitter
  • When & how to use
  • Hashtags, trending topics, live tweeting, influencers
  • ETools & measurement
  • Twitter for PR, brand building, customer engagement
  • Creating Twitter marketing strategy
  • Case studies & best practices

  • YOUTUBE & OTHER SOCIAL MEDIA CHANNELS
  • YouTube statistics
  • Content approach
  • YouTube advertising
  • Case studies & best practices

  • ORM & SOCIAL MEDIA STRATEGY
  • Online Reputation Management (ORM) and Toolsr
  • Measuring ROI of social media
  • Planning & creating multi-channel social media strategy
  • Examine common pitfalls & mistakes
  • Opportunity of other social media channels (e.g. Instagram , Pinterest, Google+, quora etc)
  • ONLINE MEDIA BUYING
  • Tips for Buying Online Media
  • The Pre-Buy and Direct Buy Methodology
  • Where to Put Your Media Buy
  • Network/Agency Buy Methodology
  • Media Buying via Demand Side Platforms (DSP)
  • Double click Bid Manager and Campaign Manager
  • Campaigns setup and Tools Overview
  • Benefit of DBM
  • Paid Content Marketing
  • Taboola and Outbrain Tool Overview
  • Campaigns strategy and Audience Targeting
  • Choose right campaign type to advertise your app
  • Drive downloads of your mobile app
  • Encourage people to use your app
  • Track campaign performance and set automatic bidding
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Creating an email campaign
  • Design a Newsletter
  • Account setup and settings
  • Email marketing strategy
  • Creating a subscriber list
  • Integration of forms in site
  • Import subscribers in list
  • Types of email marketing campaigns
  • Reports
  • Marketing Automation
  • Overview of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense
  • What is Affiliate Marketing
  • How Affiliate marketing works, Understanding the dashboard
  • How to Find Affiliate Niche, Promoting the Affiliate products
  • Affiliate marketing networks, Reports and ROI
  • Growth Hacking Basics and case studies
  • Role of Growth Hacker
  • Customer Life Cycle
  • What is conversion optimization techniques

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