20 Lakhs Jobs by 2020: Demand is high but there is a huge skill-gap

Advanto Software is one of the best digital marketing training institutes in Pune, provisions the fresher/professional to understand the concept of digital marketing by taking them through the 100% Practical digital marketing classroom training with job assurance.

We have our own unique approach to provide training to the student, candidates get to work on project from day 1 along with training sessions. Every batch will have mentors who will guide student throughout digital marketing course. All our students gets placement within 2 months if not then they will be provided paid internship till the time they gets placed.

All our trainers are from top digital marketing ad agencies in India with more than 8+ yrs. experience.

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Key Features

20+ Modules

Free Aptitude & Soft skill Sessions

100% placement calls Guaranteed till you get placed

50+ Hours

Classroom & Online Training

Flexible Timings

Corporate Trainer Having 7+ yes exp with MNC

Hand on Real Time Projects

Resume Building & Mock Interviews

Digital marketing Course Fees and Duration

Advanto offers Digital marketing course to students and professionals for very affordable fees and easy payment options. The fee structure is the best in the industry among other Digital marketing institutes in Pune.

The duration of the software testing classes is generally for a period of 6-8 Weekends. The timings are suited best for students and working professionals.

 6 – 8 Weeks (Weekends)

Walk-in to our office for fees details, course duration and other details of the software testing course in Pune, Karve Road or Chinchwad Branch.


Any Graduate (BE/B.Tech, Msc, MCA, M.E/M.Tech,Bcs,BCA ), candidates appeared for final year can also apply.

Digital marketing Certification - 100% Placement Training Institute

Advanto offers 100% placement assistance to all the successful candidates. You get unlimited placement calls and support for getting the interview cleared through personal attention. We have placed 100’s of students in numerous multi-national companies in past 8 years of our training expertise. Once you complete the course with us, the job is almost assured for you.

Course Content

  • Basics of Advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Digital media marketing platforms
  • Digital Marketing trends in last 5 years
  • Types of Websites and CMS Tool
  • Website planning
  • Understanding Internet and web servers
  • Understanding domain name and domain extensions
  • What is web server and web hosting
  • How search engines operate
  • How people interact with search engines
  • Types Of Search Engine Success Factors
  • Content & Search Engine Success Factors
  • Site Architecture & Search Engine Success Factors
  • HTML Code & Search Engine Success Factors
  • Trust, Authority, Identity & Search Rankings
  • Link Building & Ranking In Search Engines
  • Personalization & Search Engine Rankings
  • Social Media & Ranking In Search Results
  • Violations & Search Engine Spam Penalties
  • myths and misconceptions about search enginess
  • Search appearance
  • Structure Data
  • Html Improvements
  • Data Highlighter
  • Accelerated Mobile Pages
  • Google index
  • Crawl
  • Security issues
  • Google AdWords – Search + Display + Shopping + Video + Mobile App

Google search Ads

  • Goggle account setup
  • Interface tour and billing setting
  • Account structure
  • Campaign setting
  • Keyword match setup and Ad Guidelines

What is Display Advertising + Shpoing Ads

  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign Bidding Strategies
  • Targeting option in Display Network
  • Calculating ROI

You Tube Video Marketing

  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign


  • What Is Conversion?
  • Importance Of Conversion Tracking?
  • Implementation Of Conversion Tracking
  • Result Analysis In Conversion Tracking

Mobile Apps Engagement

  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

What Is Remarketing?

  • Benefits Of Remarketing Strategy
  • Manual Remarketing Vs Dynamic Remarketing
  • How to Build Remarketing List?
  • Step By Step Remarketing Campaign
  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Interface tour of Google Analytics
  • General Tools in Analytics Real-time Reports
  • Settings in Analytics
  • Analysis of SEM reports
  • Analysis of sources, campaigns & mediums


  • Key performance indicator
  • Ad versions
  • Site content optimization
  • Ecommerce tracking


  • Overview of goals and funnels
  • Setting up goals
  • Over view of site search
  • Event tracking
  • Linking with AdWords
  • AdWords metrics


  • Introduction to reports
  • Discuss interface features
  • Customizing Dashboards
  • Exporting & saving reports
  • Custom reporting and Emailing reports


  • What is social media
  • How it works – example of social media sites
  • Latest stats and trends about social media
  • Why businesses need it / benefits of social media
  • Overview of most popular social media platforms


  • Orientation to Facebook brand pages
  • Building a Facebook strategy
  • Edge Rank algorithm/FB apps
  • Facebook advertising
  • Types of Facebook ads
  • Optimizing ad copy & targeting
  • Relevant case studies
  • Why LinkedIn
  • Company pages
  • Groups / Q & A
  • Using Quora for thought leadership
  • Case studies & best practices 


  • Introduction to Twitter
  • When & how to use
  • Hashtags, trending topics, live tweeting, influencers
  • E-Tools & measurement
  • Twitter for PR, brand building, customer engagement
  • Creating Twitter marketing strategy
  • Case studies & best practices


  • YouTube statistics
  • Content approach
  • YouTube advertising
  • Case studies & best practices


  • Online Reputation Management (ORM) and Tools
  • Measuring ROI of social media
  • Planning & creating multi-channel social media strategy
  • Examine common pitfalls & mistakes
  • Opportunity of other social media channels (e.g. Instagram , Pinterest, Google+, quora, etc )


  • Tips for Buying Online Media
  • The Pre-Buy and Direct Buy Methodology
  • Where to Put Your Media Buy
  • Network/Agency Buy Methodology
  • Media Buying via Demand Side Platforms (DSP)
  • Double click Bid Manager and Campaign Manager
  • Campaigns setup and Tools Overview
  • Benefit of DBM
  • Paid Content Marketing
  • Taboola and Outbrain Tool Overview
  • Campaigns strategy and Audience Targeting
  • Choose right campaign type to advertise your app
  • Drive downloads of your mobile app
  • Encourage people to use your app
  • Track campaign performance and set automatic bidding
Sno Date Duration Time Batch

Frequently asked Questions

You can pay fee by cash, Online, Google pay, Paytm, Phone pay

You can pay your fee in two installments

You can attend those sessions in other batches

Yes, you can attend a free demo session

Yes, you will get Guaranteed placement calls till you get placed

You will get Unlimited calls support till you get selected in a company without any time limit

Our recent successful placements

Our Students work with